Lavazza's 2007 calendar campaign is ‘The Most Incredible Espresso Experience'. Their famous photographic calendar and pan European advertising campaign has been photographed by Eugenio Recuenco, one of the most important Spanish photographers on the international scene today.
The executions have been designed around a superhero theme, and based in an imaginary city that was once ruined by evil. Seductive super heroines with supernatural powers use coffee as a mystical potion to uphold justice.
The super heroines who include ‘Pussycat’, ‘Doktorin Sparky’ and ‘Ice Girl’, have one weak point: the Lavazza espresso that
they can never do without.
Each of the creatives have been designed to suggest that a good espresso can add “power” to everyday life.
The famous Lavazza calendars have been running for 15 years, and this one in particular reaffirms Lavazza’s connection between the brand and art.
Lavazza's 2007 calendar campaign is ‘The Most Incredible Espresso Experience'. Their famous photographic calendar and pan European advertising campaign has been photographed by Eugenio Recuenco, one of the most important Spanish photographers on the international scene today.
The executions have been designed around a superhero theme, and based in an imaginary city that was once ruined by evil. Seductive super heroines with supernatural powers use coffee as a mystical potion to uphold justice.
The super heroines who include ‘Pussycat’, ‘Doktorin Sparky’ and ‘Ice Girl’, have one weak point: the Lavazza espresso that
they can never do without.
Each of the creatives have been designed to suggest that a good espresso can add “power” to everyday life. 
The famous Lavazza calendars have been running for 15 years, and this one in particular reaffirms Lavazza’s connection between the brand and art.